The sixth commandment, “You shall not murder” guards and protects our legitimate motivational need for love and acceptance. The level one application of this commandment is clear. Do not murder anyone.
The Bible makes a distinction in the Hebrew text between “murder” and “kill”. When David killed Goliath, he did not commit a crime. It was intentional, but just. As Ecclesiastes says, “there is a time to kill and a time to heal”, but there is never a time to murder.
The level 2 application of this commandment goes to the heart of the matter. Murder is the ultimate act of hate and rejection. It might be motivated by any number of things like greed, envy, revenge, etc., but it is the opposite of love and acceptance, which are core needs of everyone living.
We all have a deep need to be loved and accepted.
It is perfectly appropriate to find ways to manifest the love and acceptance of God to our fellow man. By this they will know we are His disciples if we love one another, Jesus said.
When we go into the marketplace to compete with our products, services and ideas, it helps to understand what motivates people. People naturally want to feel loved and accepted. How do you appropriately make a potential customer feel loved? What is love and how can you demonstrate it practically? Jesus said, “Greater love has no one than this, than to lay down one’s life for his friends.”
Love is demonstrated when we yield our rights for the benefit of others.
We temporarily lay a little of our life down to enhance someone else’s life experience. It is called service. I do not mean that obligatory, reluctant kind of service you might expect from some bureaucrat in a government job.
I am talking about outrageous service, the kind of service that makes the customer say WOW! It is the kind of service that anticipates needs and makes preparation, much like the Lamb of God who came not to be served, but to serve, who was slain from before the foundation of the world. That is love.
We love God because He FIRST loved us. In like manner, our prospects, customers and even our competitors will love and respect us when we love and respect them first. Because this is so foreign to most folks, you have a huge advantage in the marketplace. So go out today and demonstrate the God kind of love. It’s one way of winning in business to win the world!
Until next time, be fruitful and multiply!
NOTE: Doing business God’s way, has endless advantages. If you want to study and learn these advantages, consider joining the International Christian Business Institute. With students enrolled from five continents, this is truly a global outreach with meaningful impact for sales people, entrepreneurs and executives. Register here for an informative webinar.